How PureGlow Skincare Increased Organic Leads and Revenue with Linkible?

Client: PureGlow Skincare
Industry: E-Commerce (Natural Skincare & Beauty Products)
Location: Los Angeles, California, USA
Engagement Period: 8 months
Services Used: Link building (guest posts, digital PR, niche edits) + content partnerships
Primary Goals: Increase organic traffic, strengthen domain authority, and drive qualified leads

1. Background & Challenges

PureGlow Skincare is a natural skincare brand offering organic and cruelty-free products. While their products were highly rated and well-reviewed, their online growth was limited due to low visibility in search results.

Challenges included:

• Low domain authority: DR ~20, limiting the ability to rank for competitive skincare keywords.
• Underperforming product pages: Categories like “vegan face serums” and “natural cleansers” were not ranking on page 1.
• Content not leveraged: Blog posts like “5 Skincare Routines for Sensitive Skin” had potential but lacked backlinks.
• High dependency on paid ads: 60% of revenue came from Instagram and Google Ads campaigns.

Goals:

• Build high-quality backlinks to improve authority
• Increase visibility for competitive and long-tail skincare keywords
• Generate more organic leads while reducing ad spend dependency

2. Strategy & Approach

Linkible implemented a multi-channel link building strategy tailored to PureGlow’s niche and audience.

a) Content & Keyword Analysis

• Mapped transactional keywords (e.g., “buy vegan face serum,” “organic moisturizer online”) and informational keywords (e.g., “skincare tips for sensitive skin”).
• Developed content clusters connecting blog posts with product pages to improve internal linking.

b) Guest Posting & Niche Outreach

• Targeted beauty, wellness, and lifestyle blogs for guest contributions.
• Published thought-leadership content like “Why Organic Skincare is the Future of Beauty”, linking back to product pages.

c) Digital PR & Media Mentions

• Produced a survey: “Top Skincare Concerns of Los Angeles Consumers in 2025”.
• Secured mentions in local lifestyle magazines, wellness blogs, and niche beauty publications.

d) Niche Edits & Link Partnerships

• Inserted contextual links into existing high-authority articles such as “Top 10 Vegan Skincare Brands to Try”.
• Ensured all backlinks were relevant, do-follow, and authority-driven.

e) Reporting & Iteration

• Real-time dashboards tracked backlinks earned, referring domains, DR growth, and keyword rankings.
• Monthly review calls allowed strategy optimization and rapid response to opportunities.

3. Execution & Timeline

Month 0-1

• Full site audit, keyword analysis, and competitor backlink research
• Finalized content clusters and 5 priority product categories

Month 1-3

• Guest post outreach and first 20 high-quality backlinks secured

Month 3-5

• Digital PR campaigns launched
• Featured in 2 local lifestyle magazines and 4 niche beauty blogs

Month 5-7

• Niche edits implemented and internal linking strengthened

Month 7-8

• Optimized anchor text diversity
• Scaled outreach and refined keyword targeting
• Delivered final performance report and growth roadmap

4. Results & Impact

SEO / Domain Metrics

• Domain Rating (DR) improved from 20 → 48
• Referring domains increased from 38 → 115+
• 250+ high-authority backlinks earned

Organic Traffic & Rankings

• Organic traffic grew 260% (from ~10k to ~36k monthly visits)
• 25+ high-intent keywords reached top 5 positions
• Blog content began ranking nationally for trending skincare queries

Leads & Revenue

• Monthly organic leads tripled
• Share of revenue from organic channels increased from 40% → 68%
• Customer acquisition cost reduced by ~35%

5. Key Learnings

• Blend transactional & informational SEO: Linking blog posts to product pages improved authority and lead generation.
• Local + niche PR drives results: Targeted publications built trust and earned high-quality backlinks.
• Anchor text diversity is critical: Avoided over-optimization with a natural mix of branded, generic, and keyword-rich anchors.
• Consistent link velocity ensures growth: Regular acquisition of backlinks supported steady ranking improvements.

6. Conclusion & Next Steps

Linkible helped PureGlow Skincare transition from ad-heavy growth to sustainable organic dominance. In under a year, they:

• Achieved top rankings for competitive skincare terms
• Tripled monthly leads from organic channels
• Reduced CAC while increasing revenue

Future plans:

• Expand outreach to national wellness and beauty publications
• Launch content campaigns targeting seasonal skincare trends
• Continue white-hat link building to sustain authority and growth