BloomCrafters – From Local Artisan Brand to National Visibility with Linkible
When BloomCrafters, a small artisan candle and home fragrance company based in Portland, Oregon, launched their online store, the team knew they had a great product. Their candles were hand-poured, eco-friendly, and beautifully designed. Locally, they were already loved in boutique shops and farmers’ markets. But online, they were nearly invisible.
Despite months of effort, their traffic remained flat. Most sales were from repeat local customers, and BloomCrafters struggled to expand their brand beyond Oregon. Competing against well-funded lifestyle brands made it feel impossible to stand out.
That’s when they partnered with Linkible.
The Turning Point
Rather than starting with ads, Linkible focused on what BloomCrafters lacked most: authority and visibility in search engines. Their site had a Domain Rating of just 18, hardly enough to compete in the crowded e-commerce niche. Without trusted backlinks, even their best-written content had no chance of ranking.
Linkible proposed a three-layered plan:
- Authority Links: Secure backlinks from high-domain lifestyle and home décor sites
- Storytelling PR: Position BloomCrafters as part of the growing eco-friendly living movement
- Content Amplification: Push their guides (like “The Complete Eco-Friendly Candle Care Manual”) through strategic outreach
What Happened Next?
Over the course of 7 months, Linkible rolled out a campaign that transformed BloomCrafters’ online presence:
- Guest Features: Secured placements in eco-living blogs, lifestyle magazines, and home fragrance forums with contextual links back to product and category pages.
- PR Momentum: Pitched BloomCrafters’ sustainability practices to journalists, resulting in features in Portland Monthly and a national eco-living magazine.
- Link Partnerships: Earned backlinks in curated lists like “Top 10 Sustainable Candle Brands” and “Best Gifts for Eco-Friendly Homes.”
- Internal Boost: Strengthened BloomCrafters’ blog by linking externally earned authority to cornerstone guides, giving them the SEO lift needed to rank.
The Results
By the end of the campaign, the numbers spoke for themselves:
- +210% growth in organic traffic (from ~6,000 to ~18,600 monthly visits)
- Domain Rating doubled (18 → 37)
- Backlink profile expanded with 140+ new high-authority referring domains
- E-commerce revenue jumped 2.7x as more first-time buyers discovered the brand through organic search
- BloomCrafters ranked in the top 3 results for high-intent keywords like “eco-friendly candles USA” and “soy wax candle gifts.”
Beyond the Numbers
The most significant change wasn’t just in traffic, it was in credibility. Customers began mentioning that they “found BloomCrafters through an article on eco-living blogs” or had “seen them featured as one of the top sustainable brands.” That kind of authority isn’t just SEO, it’s brand building.
What BloomCrafters Learned?
- Authority takes time, but the payoff is exponential.
- Quality backlinks beat paid ads when it comes to long-term ROI.
- PR and SEO go hand in hand. Storytelling created natural link opportunities.
- Small brands can punch above their weight with the right strategy.
Where They’re Headed?
With a solid foundation, BloomCrafters is now focusing on scaling. They’ve launched a subscription service for monthly candle deliveries and are expanding their wholesale partnerships, with organic SEO continuing to fuel discovery.
Linkible’s role shifted from building initial visibility to sustaining momentum, ensuring every new product launch benefits from their stronger domain authority.
